At Learning Express Toys & Gifts, we aim to provide our customers with a lively, interactive shopping experience that delights the young and the young at heart. We take great pride in calling ourselves a "Neighborhood Toy Store" because we are just that, a locally owned and operated store, a hub of activity, a meeting spot for friends and neighbors, and a place where we get to know you and your children by name. On any given day of the week, you'll find us doing what we do best: Just playing around. Stop by and we're sure to be demoing games (have we showed you how to play Genius Square yet?), hanging out in our super cool Airfort , trading Mini Brands, dressing up our LOL dolls, giving our Squishmallows a squeeze and providing a friendly, hands-on atmosphere for all.

If you've visited our store, you know that our Toy Experts are passionate about play.  With children’s screen-time on the rise, our store is built to equip you with healthy alternatives that help develop children’s skills.  Providing toy suggestions for children of all ages is a favorite pastime of ours, and we're committed to helping you find the perfect toy for every occasion. We carefully evaluate the play value of every toy that goes out on our shelves, and our product mix is chosen from toy manufacturers around the world. When you visit our store, you'll find classic favorites as well as recently discovered treasures.

These days, we know that parents are busy and kids' schedules are jam packed. As such, we aim to make your shopping experience at Learning Express as hassle free as possible. Year round we provide a plethora of complimentary services such as free gift wrapping, free personalization, free in-store events and a free Birthday Box gift registry program.

We would love to be your local neighborhood toy store in Natick; we hope you'll stop by and visit us soon!