Step 3: Opening a New Franchise

Investment & Financial Requirements

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To help you understand what it takes to own and operate a Learning Express Toys store, we have broken down some important initial investment information. The investment will vary based on the size of your store, time of year you open, and build-out requirements. The range is between $195,275 and $378,251. The following table can be found in our 2024 Franchise Disclosure Document (FDD), issued to you as part of our franchise award process.

Investment & financial requirements

Initial Investment

Expense Low High
Initial Franchise Fee $40,000 $40,000
Lease and Leasehold Improvements $0 $50,000
POS Equipment & Software $1,400 $3,876
Signage $5,000 $12,000
Furniture, Fixtures and Equipment $30,000 $45,000
Organizational and Training Costs $1,500 $6,000
Opening Inventory $100,000 $180,000
Grand Opening Advertising $5,000 $5,000
Initial Gift Card Program Setup Fees $375 plus shipping $375 plus shipping
Insurance $2,000 $6,000
Additional Funds (Working Capital) $10,000 $30,000
Total $195,275 $378,251

Financial Requirements

You must have at least $125,000 in liquid assets to invest in opening your store, and you may not take out a loan that exceeds 25% of of the total investment. We do not offer financing, but we are registered with the Small Business Administration (SBA), which may help you in securing a loan.

How Much Money Can I Make?

We get this question all the time, and it’s one that we unfortunately cannot answer for you. Our Franchise Disclosure Document (FDD) Item 19 will disclose to you our financial performance representations, which is all that any franchisor can discuss when it comes to the sales and profits of operating a franchise business.

Not to worry, if you are seriously interested in owning and qualified to own a Learning Express and have the patience to follow the first three steps of our process, you’ll receive our FDD Item 19 and have access to call every one of our franchisees and ask them questions related to building your pro-forma financial statements and business plan.

Last step, learn our franchise process

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Or, download our Franchise Brochure.