Our Home Office supports store owners with services like Marketing, Graphics, Buying, Merchandising, Staff Training, IT, Real Estate and Demographic Research. In addition, we have proven success with selling store locations when owners are ready to retire. We like to think of Learning Express franchisees as independent store owners who aren’t alone.

One of the top benefits of joining a franchise is the owner community. Our engaged owner community develops many of our best marketing programs and discovers many of our best-selling products. Store owners meet in person twice a year at Toy Fair and again at our Learning Express Convention each June, but we hold dozens of calls and webinars and send emails year round to help spread good ideas.

We believe in maintaining the brand and image that you’ve built as a specialty toy store owner. The Learning Express brand is well-known in many US markets, but we also feel it’s important to keep an element of the original brand that your community trusts.

Since 1996, Learning Express has published a full-color catalog to direct-mail customers each holiday season. That catalog has grown to more than 6 nationally-published direct-mail pieces, in addition to thousands of available email and social media graphics that can be customized to your location.

Over the past 30 years, Learning Express has developed strong relationships with more than 200 vendors and manufacturers. We buy as a group at our Learning Express Convention, saving vendors valuable dollars that are passed on to store locations. As a Learning Express store, you would have access to Learning Express exclusive products and buying processes.

Point-of-sale broken again? Gift card or Marketing Program giving you trouble? Now you have someone to call, and a community of owners off whom you can bounce ideas and best practices. Our Learning Express Intranet compiles sales data from across Learning Express stores to provide you valuable buying information when you need it.