NORTH ANDOVER, Massachusetts. The Boston Globe recently spotlighted the national craze surrounding NeeDoh, the squishy sensory toy from Schylling that has become one of the hottest toys in recent memory. The article traces NeeDoh’s rise from a clever, retro-inspired stress-ball alternative into a full-blown toy phenomenon driven by TikTok, sold-out shipments, long lines, and enthusiastic customers searching for the next drop.
Learning Express Toys & Gifts was featured as part of that story, with the Globe visiting our Andover, Massachusetts store to capture the real-world excitement happening at local toy stores. Our store teams have been on the front lines of the craze, answering frequent customer calls, managing limited shipments, setting purchase limits, and helping keep the experience fun and fair for families. As the article notes, Learning Express stores have become key destinations for customers hoping to find NeeDoh and experience the excitement around each new arrival.
For Learning Express, NeeDoh is another reminder of the power of local toy stores to bring trends to life. Learning Express franchise owners and store teams do more than stock popular products. They create community excitement, guide customers toward what kids are loving, and turn a viral moment into an in-store experience.
Read the original Boston Globe article here: https://www.bostonglobe.com/2026/06/05/metro/why-is-everyone-crazy-about-needoh/?event=event12