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CEO & Founder Discusses Why Local Shops Outlasted TRU

admin Toy Industry

DEVENS, Massachusetts. The Boston Globe recently wrote an article featuring Learning Express Toys CEO & Founder, Sharon DiMinico. In the article, DiMinico discussed her thoughts on why local toys stores outlasted the Toys ‘R’ US collapse. “I think for franchise expansion, there may be opportunities for us that didn’t exist before because of Toys ‘R’ Us,” DiMinico said. “We’ve actually …

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Learning Express Exhibits at InterActivity 2018

admin Toy Industry

RALEIGH, North Carolina. Learning Express Toys announced they will exhibit at the Associations of Children’s Museums’ annual convention, InterActivity 2018, in Raleigh, NC from May 15-18. InterActivity 2018 is designed to promote “Open Source Play: Sharing the Creative Code”. Open Source Play is the intersection between children’s museums and Open Source innovation, the bold idea revolutionizing global technology. The Association …

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Learning Express Delivers 2018 May-June Catalog

admin Marketing Programs, Toy Industry

DEVENS, Massachusetts. The Learning Express Marketing Team announced today the mailing of the 2018 Learning Express May/June Catalog, “100 Screen-Free Ways To #PlayUnplugged!”, to customer homes. An online version of the 2018 Learning Express May-June Catalog can be found here: 2018 Learning Express May-June Catalog. Hard copies are available in many store locations, while supplies last.

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Learning Express Explains Why Kids Need to #PlayUnplugged

admin Marketing Programs

DEVENS, Massachusetts. The Learning Express Marketing Department teamed up with veteran art teacher, Diane Davis, to give “A Teacher’s Perspective” on why children benefit from the #PlayUnplugged initiative! To read the entire article at the Learning Express Toys Toy Blog, click the links below: Why Kids Need to #PlayUnplugged (A Teacher’s Perspective)

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Learning Express Brookfield Offers Lively Customer Experience

admin Local Franchise News Article, Owner Spotlight

BROOKFIELD, Wisconsin. Mary Lewis, owner of Learning Express Toys of Brookfield, WI, demonstrated to local FOX affiliate her upbeat in-store experience in a recent televised feature. “At Learning Express Toys, we aim to provide our customers with a lively, interactive shopping experience that delights the young and the young at heart,” she said. To view the several televised segments and …

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Founder & CEO Discusses Toys “R” Us Bankruptcy and Why Local Toy Stores are Here to Stay

admin Toy Industry

DEVENS, Massachusetts. The hard lesson to be learned from the Toys “R” Us’ bankruptcy and now liquidation, for all those fast-growing businesses that dream of going public or aggressively expanding using private equity is “Beware!” Hind-sight is always 20/20, but had Toys “R” Us taken a more conservative growth path, and invested their profits in developing a knowledgeable sales force, …