Learning Express Andover featured in article on Needoh craze

Mike Derse Local Franchise News Article, Toy Industry

NORTH ANDOVER, Massachusetts. The Boston Globe recently spotlighted the national craze surrounding NeeDoh, the squishy sensory toy from Schylling that has become one of the hottest toys in recent memory. The article traces NeeDoh’s rise from a clever, retro-inspired stress-ball alternative into a full-blown toy phenomenon driven by TikTok, sold-out shipments, long lines, and enthusiastic customers searching for the next …

Naperville franchisee discusses the Needoh trend on local television

Mike Derse Local Franchise News Article, Owner Spotlight, Toy Industry

NAPERVILLE, Illinois. When a classic sensory toy suddenly became one of the hottest items in retail, the owners of Learning Express Toys & Gifts in Naperville were ready to explain why. In a feature by Naperville Community Television, local store owners shared firsthand insight into the explosive popularity of NeeDoh and how specialty toy stores help families discover trending products …

When Toy Trends Go Viral: NeeDoh Hunting Drives In-Store Excitement

Mike Derse Local Franchise News Article, Owner Spotlight, Retail, Toy Industry

AVENTURA, Florida. A new viral trend is bringing families into toy stores across the country, and Learning Express store owners are right in the middle of it. In a recent feature by NBC Miami, Isaac Bendrao of Learning Express Toys & Gifts Aventura store shared how the “NeeDoh hunting” craze is creating incredible energy in-store. What started as a simple …

Birmingham store featured in local holiday shopping feature

Mike Derse Local Franchise News Article, Toy Industry

BIRMINGHAM, Alabama. In a recent feature from WVTM 13, the team at Learning Express Toys Cahaba Heights was highlighted during the final days of Christmas shopping. Shoppers were in great spirits, even those rushing to finish their lists, and store team members played a key role in helping customers quickly find the perfect gifts. The store also shared insight into …

Learning Express Toys of The Woodlands to Host ‘Kid-preneur’ Pop-Up Shop on April 5

Bruce Schneiderbauer Franchising, Learning Express Play, Local Franchise News Article, Marketing Programs

THE WOODLANDS, TX — Learning Express of The Woodlands is thrilled to announce the return of its highly anticipated ‘Kid-preneur’ Pop-Up Shop on Saturday, April 5, 2025, from 11:00 AM to 1:00 PM. This exciting quarterly event gives young entrepreneurs the chance to showcase and sell their handcrafted creations in a real-world retail setting. The event will feature local children …

Most popular toys this holiday season at Learning Express Toys of Bend, OR

Mike Derse Franchise News, Local Franchise News Article, Owner Spotlight

BEND, Oregon. Local business owner Alee Lees, franchise owner of Learning Express Toys of Bend, OR, was featured on a recent TV segment highlighting top Christmas toys for 2024. The segment aired on “Good Morning Central Oregon” and showcased Alee’s expertise in curating innovative and educational toys that are captivating families this holiday season. Her store, known for its wide …

Learning Express Reno Storeowner Hosts Kid-Preneur Pop-Up Shop

Mike Derse Local Franchise News Article, Owner Spotlight

RENO, Nevada. Jenny Frederito, co-owner of Learning Express of Reno with along with her sister, recently hosted a “Kid-Preneur Pop-Up Shop” to help young people learn the basics of business by experiencing it firsthand. Her passion for fostering entrepreneurial skills in kids led to an event where participants could create, market, and sell their own products, building invaluable confidence and …