NORTH ANDOVER, Massachusetts. The Boston Globe recently spotlighted the national craze surrounding NeeDoh, the squishy sensory toy from Schylling that has become one of the hottest toys in recent memory. The article traces NeeDoh’s rise from a clever, retro-inspired stress-ball alternative into a full-blown toy phenomenon driven by TikTok, sold-out shipments, long lines, and enthusiastic customers searching for the next …
Naperville franchisee discusses the Needoh trend on local television
NAPERVILLE, Illinois. When a classic sensory toy suddenly became one of the hottest items in retail, the owners of Learning Express Toys & Gifts in Naperville were ready to explain why. In a feature by Naperville Community Television, local store owners shared firsthand insight into the explosive popularity of NeeDoh and how specialty toy stores help families discover trending products …
When Toy Trends Go Viral: NeeDoh Hunting Drives In-Store Excitement
AVENTURA, Florida. A new viral trend is bringing families into toy stores across the country, and Learning Express store owners are right in the middle of it. In a recent feature by NBC Miami, Isaac Bendrao of Learning Express Toys & Gifts Aventura store shared how the “NeeDoh hunting” craze is creating incredible energy in-store. What started as a simple …
Birmingham store featured in local holiday shopping feature
BIRMINGHAM, Alabama. In a recent feature from WVTM 13, the team at Learning Express Toys Cahaba Heights was highlighted during the final days of Christmas shopping. Shoppers were in great spirits, even those rushing to finish their lists, and store team members played a key role in helping customers quickly find the perfect gifts. The store also shared insight into …
Learning Express Toys of The Woodlands to Host ‘Kid-preneur’ Pop-Up Shop on April 5
THE WOODLANDS, TX — Learning Express of The Woodlands is thrilled to announce the return of its highly anticipated ‘Kid-preneur’ Pop-Up Shop on Saturday, April 5, 2025, from 11:00 AM to 1:00 PM. This exciting quarterly event gives young entrepreneurs the chance to showcase and sell their handcrafted creations in a real-world retail setting. The event will feature local children …
Gearing Up for Toy Fair New York 2025
NEW YORK, New York. At Learning Express Toys & Gifts, we are always on the lookout for the most exciting and innovative toys to bring to our customers. That’s why we’re eager to explore the opportunities at Toy Fair New York 2025, which will return to the Javits Center from March 1st to 4th. This year’s event promises to be …
Most popular toys this holiday season at Learning Express Toys of Bend, OR
BEND, Oregon. Local business owner Alee Lees, franchise owner of Learning Express Toys of Bend, OR, was featured on a recent TV segment highlighting top Christmas toys for 2024. The segment aired on “Good Morning Central Oregon” and showcased Alee’s expertise in curating innovative and educational toys that are captivating families this holiday season. Her store, known for its wide …
Learning Express Reno Storeowner Hosts Kid-Preneur Pop-Up Shop
RENO, Nevada. Jenny Frederito, co-owner of Learning Express of Reno with along with her sister, recently hosted a “Kid-Preneur Pop-Up Shop” to help young people learn the basics of business by experiencing it firsthand. Her passion for fostering entrepreneurial skills in kids led to an event where participants could create, market, and sell their own products, building invaluable confidence and …
Learning Express Toys and Gifts returns to Naperville
NAPERVILLE, Illinois. Learning Express Toys and Gifts has returned to Naperville with different owners than those of the previous location. See the full video at the link below. https://www.youtube.com/watch?v=P2-4vIRTRfo
Learning Express of Sylvania Spotlights Holiday Picks
WTOL CBS 11 – Rene Rusgo, owner of Learning Express Toys & Gifts of Sylvania, OH, shows off some toys and games from Learning Express that will encourage kids to both have fun and learn. Click here for video: https://www.youtube.com/watch?v=NuEh3xrhr1g










