DEVENS, Massachusetts. New Orleans ABC affiliate, WGNO, recently interviewed Learning Express Toys CEO & Founder, Sharon DiMinico. In the interview, DiMinico discussed her company’s unique in-store experience that keeps customers coming through the door in an ever-increasing digital age. “We have been able to withstand the growth of Amazon and Walmart,” DiMinico said. “We’ve coexisted with Toys ‘R’ Us for …
Cary Store Owner Talks In-Store Experience
CARY, North Carolina. William Meredith, owner of five Learning Express franchises in the Raleigh, NC Metro Area, was recently interviewed on local television channel WRAL. In the interview, Meredith described the importance of in-store customer experience. “The in-store experience is what we are trying to do really well with,” he said. To read the article and see the entire segment …
Wilmington Store Ready to Serve New Customers
WILMINGTON, North Carolina. Mark Fair, owner of Learning Express Toys of Wilmington, NC, was recently interviewed by local NBC Network affiliate WECT. In the interview, Fair described how all Learning Express Toys franchises are ready to welcome the Toys “R” Us customer base. “We offer a great in-store experience,” he said. “We offer a place where people can come play …
Learning Express Home Office Buying Team Featured In Toy Association’s Toy Fair Recap
NEW YORK, New York. Lisa Visco, Vice President of Merchandising at Learning Express Toys, was quoted in the Toy Association’s recap of Toy Fair 2018. Lisa remarked on the innovative new products she saw from Learning Express’ vendors. “It looks like 2018 should be another strong year for toys!” she said. Founded in 1916, The Toy Association, Inc. is the …
Shrewsbury Store Owner Partners With Local Girl Scouts
SHREWSBURY, New Jersey. Learning Express Toys of Shrewsbury partnered with local Girl Scout troops and Parent-Teacher Organizations in a series of events, in order to promote local businesses in their community. Customers were able to purchase cookies, as they shopped through out their local stores. A percentage of the sales were donated to local PTO, as well. To read the …
Learning Express Exhibits at the 2018 Toy Fair
NEW YORK, New York. Learning Express exhibited at the International Toy Fair in New York, NY from February 17-20 to launch the new Store Conversion Program. Toy Association’s Toy Fair annual event is the premier trade show in the toy industry. Held at the Javits Center, the exhibit space is filled with hundreds of thousands of toys, games and youth …
Learning Express Founder & CEO Sharon DiMinico Discusses the Current State of the Toy Industry
DEVENS, Massachusetts. Learning Express Toys Founder & CEO, Sharon DiMinico, shared her thoughts on the State of the Toy Industry in an article of the February 2018 issue of The Toy Book. In the article, Sharon discussed Learning Express’ top selling toys of the holiday season and surprises she did not expect. Sharon also mentioned the company’s toy expectations for …
LE Conversion Program Featured In The Toy Book
NEW YORK, New York. The Learning Express Toys Store Conversion Program was featured in the February 2018 issue of The Toy Book. The Toy Book is the authority on news, trends, new products, and happenings within the toy industry. The ad featured Caitlin Duffin from Learning Express Toys of Bedford, MA. It also asked readers if they “Have a passion …
Learning Express Exhibits At Toy Fair
NEW YORK, New York. Learning Express Toys will be exhibiting at the International Toy Fair, in New York, from February 17-20. This annual event is the premier trade show for the toy industry. Held at the Javits Center, the exhibit space will be filled with hundreds of thousands of toys, games and youth entertainment products. Not only will the Franchise …
Learning Express Toys Store Conversion Program Video
DEVENS, Massachusetts. The Learning Express Toys Home Office released their Store Conversion Program video, which highlights the benefits of franchising with a proven system. Our family of store owners share your passion. With franchised stores in more than half of the US states, Learning Express Toys is the largest and most established specialty toy franchise business in America. Our dedicated …