toy-fair-2016

New York International Toy Fair: What We Saw, and Why We Go

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NEW YORK, New York – Life-sized LEGO models of the Star Wars: The Force Awakens cast. A four-foot-tall PlushCraft owl. A live visit from a pair of Internet-famous mini pigs. Everywhere you turn at the New York International Toy Fair, there’s something exciting to catch your eye. Each year, our store owners, managers and Home Office staff travel from around …

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Store Owners Awarded at 2015 Convention for Outstanding Work

admin Convention

PALM SPRINGS, California – Every year, Learning Express Toys recognizes its outstanding franchisees with awards at the Convention Banquet. Through these awards, we hold up Learning Express Toys’ values of cultivating superb teams, selling excellent products, and a creating a WOW experience for our customers. Store owners are chosen for: Personal qualities, such as being a team player or always …

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Learning Express Toys Convention Offers Vendor Expo, Workshops

admin Convention

Every June, in a different US city, Learning Express Toys hosts a franchise-wide Convention. All store owners look forward to Convention each year, because the information and connections they gain are invaluable. Convention offers franchisees the opportunity to: Share experiences with their fellow store owners Connect with Home Office staff face-to-face Take part in professional development workshops and listen to …

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Playtime at Your Local Learning Express Toys With the Top Toy Program

admin Franchising

A key differentiator at Learning Express Toys is the ability to demonstrate products. Playing with the toys in-store not only provides enjoyment, but also gives the customer a true understanding of the toy’s value. The Top Toys program was implemented to recognize those items that are easily demonstrated. For each of the five catalogs Learning Express Toys produces annually, Top Toys …

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Autism Speaks and Learning Express Toys Announce Partnership

admin Franchise News, Philanthrophy

Learning Express Toys, the nation’s leading franchisor of specialty toy stores, announces a yearlong partnership with Autism Speaks. As a proud supporter of Autism Speaks’ mission, Learning Express Toys, with more than 120 locations across the country, will offer various ways for shoppers to donate to this life-changing organization. During the month of April—Autism Awareness month—in exchange for a $2 or …

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LE Toys Takes Toy Fair by Storm

admin Toy Fair

This year was no different from the rest—travel woes ensued when franchisees from across the country made their way to New York during the cold, snowy month of February. The weather never deters a Learning Express Toys franchisee, though, and store owners gathered from near (the Upper East Side) and far (California) to attend the 112th annual International Toy Fair …

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Learning Express Toys Goes to Toy Fair

admin Toy Fair

Learning Express Toys attended the 112th annual International Toy Fair in New York City over President’s Day weekend. As one of the highlights of the year for our franchise, Toy Fair provides LE Toys store owners with the opportunity to attend training sessions, search for new products, meet with vendors, and connect with one another.

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Creating Birthday Memories

admin Marketing Programs

Learning Express Toys offers a solution that takes the guessing out of birthday presents for children! The Birthday Box program helps our customers find a perfect gift and sets Learning Express Toys apart from other retailers. Three weeks prior to your child’s birthday, you can set up your Birthday Box at any Learning Express Toys location. Your little boy or …