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A key differentiator at Learning Express Toys is the ability to demonstrate products. Playing with the toys in-store not only provides enjoyment, but also gives the customer a true understanding of the toy’s value. The Top Toys program was implemented to recognize those items that are easily demonstrated. For each of the five catalogs Learning Express Toys produces annually, Top Toys …
Learning Express Toys, the nation’s leading franchisor of specialty toy stores, announces a yearlong partnership with Autism Speaks. As a proud supporter of Autism Speaks’ mission, Learning Express Toys, with more than 120 locations across the country, will offer various ways for shoppers to donate to this life-changing organization. During the month of April—Autism Awareness month—in exchange for a $2 or …
This year was no different from the rest—travel woes ensued when franchisees from across the country made their way to New York during the cold, snowy month of February. The weather never deters a Learning Express Toys franchisee, though, and store owners gathered from near (the Upper East Side) and far (California) to attend the 112th annual International Toy Fair …
Learning Express Toys attended the 112th annual International Toy Fair in New York City over President’s Day weekend. As one of the highlights of the year for our franchise, Toy Fair provides LE Toys store owners with the opportunity to attend training sessions, search for new products, meet with vendors, and connect with one another.
Learning Express Toys offers a solution that takes the guessing out of birthday presents for children! The Birthday Box program helps our customers find a perfect gift and sets Learning Express Toys apart from other retailers. Three weeks prior to your child’s birthday, you can set up your Birthday Box at any Learning Express Toys location. Your little boy or …
I am a very social person who enjoys meeting new people. My mother has always joked that I could make friends with a wall if I had no one else to talk to. But the truth is that I love feeling a connection with people and learning about their lives. That is why I always look forward to visiting my …
Supporting the community and charitable organizations is integral to the mission of Learning Express Toys. During the holidays, especially, both local stores and the home office increase their toy donations—making children’s dreams come true! This year, Learning Express Toys of Dallas was delighted to participate in the Wish Booth that The Meredith Vieira Show set up in their city. Vieira …
Holiday shoppers, gleeful children, Santa, and Top Toys fill the aisles of Learning Express Toys this time of year. Four new stores are experiencing the delight of the season, with grand openings in November (Mandeville, LA; Lafayette, CA; Manhattan) and December (Holmdel, NJ). During their first evening of their grand opening, Mandeville owners Rhonda Folse Solomon and Jeanne Murry hosted …
Owning and operating a Learning Express Toys franchise provides an exceptional opportunity to work with family. While all of our store owners greatly enjoy the entrepreneurial aspects of running their own businesses, many also appreciate having family members as business partners. Within the organization, there are several parent-child teams who are exceptional at balancing their work and personal lives on …
Toys that help change lives Commitment to the community is integral to the mission of Learning Express Toys. Each year, LE Toys partners with several charities on both the national and individual store level. Franchise-wide, LE Toys worked with the MaxLove Project this year to help “SuperKids” thrive against cancer. Providing families fighting childhood cancers with accessible, practical, kid-friendly whole-body …
