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BIRMINGHAM, Alabama. Learning Express of Birmingham, Alabama was recently featured on local NBC-affiliate new station WVTM regarding their 2021 rise to fame on the social media platform, TikTok. The store, now about one year following their first TikTok appearance, has a following of more than 2 million users and receives hundreds of thousands of likes and follows each day. Learning …
DEVENS, Massachusetts. A new fidget is in town, and this one has staying power. In 2017, a particular design of spinning device went off patent, and toy developers across the world started to manufacture and market the device as a toy for keeping restless hands busy and keeping its users focused. Whether or not fidget spinners achieved their marketed purpose, …
BIRMINGHAM, Alabama. Recently, Toy Book magazine interviewed Learning Express store owner and franchisee, Melissa McCollum, whose TikTok account @learningexpressbham currently entertains more than two million followers. When asked why the social media platform has been so successful for her store, Ms. McCollum replied, “TikTok is a great platform for toy stores because we are able to show our products to …
DEVENS, Massachusetts. Learning Express Toys & Gifts named Squishmallows “Best Toy of the Year” for the second year in a row at the 2021 Learning Express Convention held virtually in June 2021. Read the full article at the Gifts and Decorative Accessories blog at the link below. https://www.giftsanddec.com/trending-gifts/kids/learning-express-names-squishmallows-best-toy-of-the-year/
DEVENS, Massachusetts. It’s a unique time to own a toy store. Few recall Beanie Babies as vividly as Steve Kessel, former owner of the Learning Express toy store in Saugus, MA and now Regional Owner and Developer for the franchise brand. He was, after all, the chain’s number one retailer of the fuzzy collectibles that fetched prices far in excess …
PINECREST, Florida. 7 News Miami, a local television news program, recently featured Learning Express Toys of Pinecrest, FL in a feature titled “Learning Express Toys has gifts for everyone this holiday season.” Store manager, Jessica, gave a tour of the store and showed off some of the most popular new toys for the holiday season. “For our boys this year, …
MILWAUKEE, Wisconsin. Learning Express Toys & Gifts owner and franchisee, Mary Lewis, was featured today on Fox Channel 6 Milwaukee. Mary described some of the featured products in Learning Express’ largest holiday catalog ever. To view the original video, click the link below. https://www.fox6now.com/video/871348
HOUSTON, Texas. Learning Express Toys store owner and franchisee, Shannon Fritz, was recently featured on a local NBC affiliate television program, Houston Life. On the program, Ms. Fritz discussed her favorite toys for entertaining the kids with screen-free toys over the upcoming school break. To view the video and see the original article, click the link below. https://www.click2houston.com/houston-life/2020/03/04/houston-toy-store-owner-shares-the-best-toys-for-keeping-kids-busy-over-spring-break/
DEVENS, Massachusetts. Learning Express Founder and CEO, Sharon DiMinico, was recently interviewed by toy industry magazine Toy Book regarding the 2019 holiday season and her outlook for 2020. Sharon was asked the following questions: What were the best-sellers at Learning Express during the 2019 holiday season? What trends will have the biggest impact on the toy industry this year and …
CYPRESS, Texas. Community Impact Newspaper recently announced the new ownership of Learning Express of Cypress, TX effective February 10, 2020. The news site introduced new owners, Becky and Mike Souther. “I have been a resident of Cypress for 19 years and have a deep connection with this community,” said Ms. Souther. “We are so excited to own and operate a …
