The Toy Book Sharon DiMinico, founder and CEO at Learning Express, talks about supply chain disruptions, top toy trends, and Learning Express exclusives in the Toy Book’s annual State of the Industry Q&A. The Toy Book: How did Learning Express plan for supply chain disruptions early in 2021? Sharon DiMinico: Because of our close partnerships with our vendors, we knew early last year …
Learning Express Prepares for its Biggest Year Yet
Retail Merchandiser, Strategies for Growth With its network of locally owned toy stores continuing to grow, Learning Express prepares for its biggest year yet. As a company known for its dedicated network of local storeowners, friendly atmosphere and impressive range of on-trend toys, Learning Express continues to see success. With the help of its brand-new website, exclusive range of Squishmallow …
Kids drive demand via TikTok as Learning Express web sales soar
Digital Commerce 360 Gretchen Salois Original Article Posted at Digital Commerce 360. The pandemic fueled a social commerce phenomenon that resulted in an unexpected jump in web sales thanks to children sharing popular toys like Pop Its and Squishmallows on TikTok. Toy retail chain Learning Express is riding this wave of success while keeping an eye out for the next …
Sylvania, OH Franchise Opens This Weekend
SYLVANIA, Ohio. A beloved local toy store returns to Sylvania, Ohio this October with the grand re-opening of Learning Express Toys and Gifts at 5577 Monroe Street. Lifelong Ohio residents, new owners Rene and Rich Rusgo are excited to bring their passion for community to a small business that helps create memories for kids of all ages. The grand re-opening …
There’s a New Plush in Town
DEVENS, Massachusetts. It’s a unique time to own a toy store. Few recall Beanie Babies as vividly as Steve Kessel, former owner of the Learning Express toy store in Saugus, MA and now Regional Owner and Developer for the franchise brand. He was, after all, the chain’s number one retailer of the fuzzy collectibles that fetched prices far in excess …
Learning Express Finalizes Locations for 2020 & 2021 Conventions
DEVENS, Massachusetts. Learning Express Toys hosts their 23rd Annual Convention and Vendor Expo June 22-25, 2020 at the Renaissance Schaumburg Convention Center Hotel in Schaumburg, IL. The 24th Annual Convention will be held at The Diplomat Beach Resort Hollywood, Curio Collection by Hilton in Hollywood, FL from June 27-30, 2021. Every June, in a different US city, Learning Express Toys …
The Learning Express Story
by Sharon DiMinico People ask me all the time how I got into the toy business so I thought I’d write an abbreviated version of my journey. It’s probably a familiar story for many business owners, but here goes…. The Start My dad was an entrepreneur. I vividly remember his stories at the dinner table about the many projects he …
Learning Express College Station Airs Local Commercial
COLLEGE STATION, Texas. Recently, Bridget Mais, Owner of Learning Express Toys of College Station, starred in a local commercial highlighting the In-Store Experience that Learning Express offers children and parents. To view the segment and stay up-to-date on College Station’s activities, click the link below: Learning Express Toys College Station Commercial
Learning Express Now Open In Plano, TX
DEVENS, Massachusetts. Learning Express Toys is proud to announce its newest franchisee, Amy MacDonald, and her new store, in Plano, TX. To stay up-to-date with Learning Express of Plano’s Hot Items and Events Schedule, follow their page, below: Learning Express Toys of Plano, TX
Learning Express Town & Country Talks Summer Fun
HOUSTON, Texas. In a recent Click 2 Houston segment, Learning Express Toys Cypress & Town & Country owner, Shannon Fritz, discussed the hottest toy ideas for Summer 2019. To view the entire segment on Click 2 Houston, click the link below: The Top Toys For Summer Fun: Simple Ways To Keep The Kids Occupied While School’s Out!