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Learning Express Exhibits at InterActivity 2018

admin Toy Industry

RALEIGH, North Carolina. Learning Express Toys announced they will exhibit at the Associations of Children’s Museums’ annual convention, InterActivity 2018, in Raleigh, NC from May 15-18. InterActivity 2018 is designed to promote “Open Source Play: Sharing the Creative Code”. Open Source Play is the intersection between children’s museums and Open Source innovation, the bold idea revolutionizing global technology. The Association …

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Learning Express Delivers 2018 May-June Catalog

admin Marketing Programs, Toy Industry

DEVENS, Massachusetts. The Learning Express Marketing Team announced today the mailing of the 2018 Learning Express May/June Catalog, “100 Screen-Free Ways To #PlayUnplugged!”, to customer homes. An online version of the 2018 Learning Express May-June Catalog can be found here: 2018 Learning Express May-June Catalog. Hard copies are available in many store locations, while supplies last.

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Founder & CEO Discusses Toys “R” Us Bankruptcy and Why Local Toy Stores are Here to Stay

admin Toy Industry

DEVENS, Massachusetts. The hard lesson to be learned from the Toys “R” Us’ bankruptcy and now liquidation, for all those fast-growing businesses that dream of going public or aggressively expanding using private equity is “Beware!” Hind-sight is always 20/20, but had Toys “R” Us taken a more conservative growth path, and invested their profits in developing a knowledgeable sales force, …

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Founder & CEO Explains Why Local Toy Stores Are Thriving

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DEVENS, Massachusetts. New Orleans ABC affiliate, WGNO, recently interviewed Learning Express Toys CEO & Founder, Sharon DiMinico. In the interview, DiMinico discussed her company’s unique in-store experience that keeps customers coming through the door in an ever-increasing digital age. “We have been able to withstand the growth of Amazon and Walmart,” DiMinico said. “We’ve coexisted with Toys ‘R’ Us for …

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Cary Store Owner Talks In-Store Experience

admin Local Franchise News Article, Owner Spotlight, Toy Industry

CARY, North Carolina. William Meredith, owner of five Learning Express franchises in the Raleigh, NC Metro Area, was recently interviewed on local television channel WRAL. In the interview, Meredith described the importance of in-store customer experience. “The in-store experience is what we are trying to do really well with,” he said. To read the article and see the entire segment …

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Wilmington Store Ready to Serve New Customers

admin Local Franchise News Article, Owner Spotlight, Toy Industry

WILMINGTON, North Carolina. Mark Fair, owner of Learning Express Toys of Wilmington, NC, was recently interviewed by local NBC Network affiliate WECT. In the interview, Fair described how all Learning Express Toys franchises are ready to welcome the Toys “R” Us customer base. “We offer a great in-store experience,” he said. “We offer a place where people can come play …

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Learning Express Home Office Buying Team Featured In Toy Association’s Toy Fair Recap

admin Toy Fair, Toy Industry

NEW YORK, New York. Lisa Visco, Vice President of Merchandising at Learning Express Toys, was quoted in the Toy Association’s recap of Toy Fair 2018. Lisa remarked on the innovative new products she saw from Learning Express’ vendors. “It looks like 2018 should be another strong year for toys!” she said. Founded in 1916, The Toy Association, Inc. is the …

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Learning Express Founder & CEO Sharon DiMinico Discusses the Current State of the Toy Industry

admin Toy Fair, Toy Industry

DEVENS, Massachusetts. Learning Express Toys Founder & CEO, Sharon DiMinico, shared her thoughts on the State of the Toy Industry in an article of the February 2018 issue of The Toy Book. In the article, Sharon discussed Learning Express’ top selling toys of the holiday season and surprises she did not expect. Sharon also mentioned the company’s toy expectations for …