The Toy Book – Learning Express founder Sharon DiMinico marked the 35th anniversary of the company — the leading franchisor of specialty toy stores in the U.S. — by passing the torch to her daughter, Lauren Derse, who takes on the role of CEO. “Lauren brings with her a Harvard Business School degree but more importantly, she has had in-store …
An American Reports from the Toymaster May Show
ToyWorld Magazine – Mike Derse is director of Business Development at Learning Express Toys. Based in Massachusetts, Mike heads up franchise and new business development, strategic planning, financial reporting, real estate and franchise compliance. Here he reports on his recent visit to the Toymaster May Show in Harrogate. Full Article: https://issuu.com/toyworldmag/docs/toy_world_magazine_july_2022_sml/s/16238141
Learning Express Toys Appoints New CEO at Annual Convention Commemorating 35 Years of Play
Devens, Mass., June 30, 2022 — The Learning Express Toys & Gifts Franchise hosted its annual Convention and Vendor Expo in Ft. Lauderdale, FL earlier this week, giving store owners a first look at upcoming products from nationwide vendors. This Convention marked the 35th anniversary of the franchise and founder Sharon DiMinico’s transition from CEO to her daughter, Lauren Derse. …
Kids drive demand via TikTok as Learning Express web sales soar
Digital Commerce 360 Gretchen Salois Original Article Posted at Digital Commerce 360. The pandemic fueled a social commerce phenomenon that resulted in an unexpected jump in web sales thanks to children sharing popular toys like Pop Its and Squishmallows on TikTok. Toy retail chain Learning Express is riding this wave of success while keeping an eye out for the next …